Hennessy launches 'limited edition' cognac in PH
MANILA, Philippines – After holding a global drink mixing campaign here last year, French cognac house Hennessy introduced its newest product in the country – a “limited edition” cognac.
|Hennessy's Jean Michel Cochet unveils the limited edition Odyssey X.O. cognac|
Called Odyssey X.O., the drink boasts of “complex” flavors unlike the company’s usual classic blend of eaux-de-vie.
It initially delivers a strong, peppery heat spiced with cloves and hints of old leather. This power eventually softens in the mouth, blurred by notes of vanilla, cinnamon and candied fruit.
A menu was specifically prepared at the Makati Shangri-La’s Shang Palace so Filipinos can better appreciate the cognac’s taste – from whole winter melon soup with seafood to steamed lapu-lapu in garlic sauce.
“Since 2007, Hennessy has been launching limited edition X.O. cognac, and this year it’s Odyssey X.O.,” the company said.
Cognac, named after a town in France, is a famous variety of brandy that is appreciated and collected by connoisseurs across the globe. Expensive and not instantly accessible, the product is considered by most people as a luxury item.
Hennessy earlier said that it hopes to get rid of the Filipinos’ notion that cognac is a “serious product.”
This, it said, can be done by mixing the cognac with more familiar flavors such as berry, citrus, ginger and apple, and holding several gigs.