Coron, Taal, Batad and more on Nat Geo

Posted at 05/28/2012 1:22 PM | Updated as of 05/28/2012 3:26 PM
Coron in Palawan. Photo courtesy of National Geographic

MANILA, Philippines – Six of the country’s popular destinations will be featured in a series of documentaries on the National Geographic Channel starting next month, a move seen to attract more tourists to the Philippines.

“Islands Insider” features six episodes that “seek to reveal the cultural and historical bases of some of the most compelling sites in the country,” which include the Batad Rice Terraces in Mountain Province, Coron in Palawan, Taal and Anilao in Batangas, Siquijor and Mt. Pulag in Benguet.

Just recently, members of the press and selected guests were given a two-episode preview of “Islands Insider.”

Ginggay Hontiveros of The Extra Mile Productions, producer of the documentary series, said they focused not only on the visual appeal of the locations but also on the issues that threaten the existence of the six sites.

“Tourism destinations are not static. They evolve and deteriorate over time so they need to be preserved for the benefit and appreciation of future generations,” Hontiveros said.

Mt. Pulag in Benguet. Photo courtesy of National Geographic

For the project, National Geographic worked not only with The Extra Mile Productions but also with the Department of Tourism (DOT).

“It is also our way of supporting the Department of Tourism’s ‘It’s more fun in the Philippines’ campaign to promote the country’s best sites to the world,” National Geographic vice president and territory head for Philippines Jude Turcuato said.

The first documentary of “Islands Insider,” which will feature the Batad Rice Terraces, is tentatively scheduled to be screened on the National Geographic Channel on the third week of June.

Batad Rice Terraces in Mountain Province. Photo courtesy of National Geographic

Aggressive promotion

The DOT has been aggressively promoting the country through the newly launched “It’s more fun in the Philippines” campaign, with the slogan rolled out in North America, Europe and Middle East.

The agency has also spent about P63 million for its advertising campaign on global news network CNN.

Early this month, the DOT in cooperation with the Makati Shangri-La hotel launched Manila Sunshine, which is the city’s equivalent of the popular Singapore Sling.

Manila Sunshine has the flavors of local fruits mango and pineapple, with a tinge of triple sec and dark rum from Tanduay, an alcoholic beverage in the Philippines.