New TV spot celebrates LeBron’s first championship

Posted at 06/22/12 1:04 PM

MANILA, Philippines – A TV spot honoring LeBron James was released minutes after he captured his first NBA championship.

Nike released a video titled “The Ring Maker,” which tells the story of a jeweler who has been working on James’ championship ring ever since he was young.

“This new spot acknowledges that destiny is earned, not given,” Nike said on its website.

James led the Miami Heat to a 4-1 win over the Oklahoma City Thunder in the NBA finals on Thursday (Friday in Manila).

He was named the most valuable player during the finals as well as in the regular season.

James entered the NBA in 2003 and was selected by the Cleveland Cavaliers as its No. 1 pick.

He signed with the Miami Heat in 2010.

Below is James’ newest TV spot titled “The Ring Maker.”