After chicken-all-you-can, now comes 'unli' crispy pata

Posted at 07/05/2012 12:42 PM | Updated as of 07/05/2012 2:46 PM

MANILA, Philippines – Despite countless warnings by doctors and health professionals about the rising incidence of lifestyle diseases in the Philippines, it seems that nothing can stop some of the country’s restaurants from serving heart attack-inducing fare.

On Wednesday, C2 Classic Cuisine, an affiliate of Center for Culinary Arts Manila, began serving crispy pata (fried pork knuckles) in “unlimited portions” at its branch in Greenhills.

The restaurant has been creating a huge social media buzz because of its latest offering, which tests a person’s stomach and arteries.

The dish has long been popular in pork-loving Philippines. C2 said one of its customers, which it named Lloyd Ilostboy, holds the record of four plates of crispy pata in one go.

Plates of crispy pata are served to customers who are willing to test their stomachs and arteries. Photo from C2's Facebook page

C2 is known for its home-style cooking, with the unlimited crispy pata offering a surprise among its customers.

The promo is priced at P299 per person, and P199 for those who would book in advance.

A deck of cards

A plate of crispy pata is way past the recommended serving size for meat, which is a deck of cards three times a week.

The case is different for those who suffer from hypertension and heart disease, as their meat intake should be limited to a portion as big as a deck of cards once a week.

Despite the loads of salt and calories brought about by the burgers, Filipinos and loyal customers at C2 don’t seem to mind.

"I would love to go there," Facebook user Mary Jane Mendoza said.

"Wow ang sarap!" user Lorelie Cuaresma added.

Several others, however, were hesitant to avail of the promo because of health concerns.

"Save money for this discount. You need it for your heart bypass operation," user Allan Palomares said.

Max's unli chicken

C2's offering is similar to what Max’s, another homegrown restaurant chain, launched two years ago in celebration of its 65th anniversary, the “chicken-all-you-can” promo.

Last year, the restaurant said its record-holder is a customer who ate 18 chicken quarters – or 4 1/2 chickens -- in one sitting.

A customer poses behind a pile of chicken bones during the Max's Chicken All You Can event. Photo: Handout

“The campaign was not really intended to be a competition,” Max’s earlier told ABS-CBNnews.com in an e-mail.

On average, customers ate six to eight chicken quarters, it added.

Monitoring

Department of Health Assistant Secretary Dr. Eric Tayag earlier stressed that monitoring one’s consumption of unhealthy foods like crispy pata and burgers is crucial as these may result in serious health risks, from obesity to stroke.

Instead of fried dishes, it is best to pair a cup of plain white or brown rice with grilled or steamed fish, Tayag said.

Dr. Lulu Marquez, a wellness expert, for her part said one’s diet must always include different kinds of fruits and vegetables.

For sweets, Marquez said matchbox-size portions three times a week is okay (once a week if you’re diabetic).

The World Health Organization earlier said that non-communicable diseases such as heart attack and diabetes kill 36 million people each year, and is expected to hit 52 million annually in two decades.