KFC rides on #ChickenSad trend with new ad
MANILA -- (UPDATE 2) As Filipinos lament the lack of supply of the famous Chickenjoy in Jollibee outlets in Metro Manila and neighboring provinces, KFC Philippines released Thursday a new campaign, riding on the #ChickenSad hashtag on social media.
The #ChickenSad hashtag was started by disappointed Chickenjoy lovers who went home empty-handed after several Jollibee branches ran out of popular menu items such as the well-loved fried chicken, pancit palabok, and some burgers.
According to Jollibee on its Facebook page, the company is currently upgrading its system, which has resulted in the lack of certain supplies.
Netizens vented their frustration on Twitter, with most expressing their disappointment for missing out on their favorite fried chicken.
This Jollibee "system upgrade" is so depressing. Drove thru one earlier who only served burger steak and lumpiang shanghai #ChickenSad
— Cath Mabini (@cccath) August 7, 2014
JOLLIBEE IS RUNNING OUT OF CHICKEN!!!! #ChickenSad Is this the end of the world?
— Red Ollero (@comedybyred) August 7, 2014
— Andy (@andyquilop) August 7, 2014
WALA NG CHICKENJOYYYYYYYYYY!!!! #Chickensad
— Joepet Laosantos (@Jpetlaosantos) August 7, 2014
— Clandestine (@BlendedApples) August 7, 2014
There must be something untold. #ChickenSad
— Gio Valencia (@giovalenciaaa) August 7, 2014
Jollibee has assured customers that the missing menu items would soon be available.
"Rest assured that we are committed to having all our products available again within a few days in all our affected stores," Jollibee said in its Facebook page.
Jollibee Foods Corp. also released a statement on Thursday night, saying the situation is only temporary.
“A number of Jollibee branches in Metro Manila and a few stores in surrounding cities are currently operating on a limited menu. This is a result of our ongoing major systems upgrade which we are undertaking to further improve our service delivery. Rest assured that this is only temporary," Harvey Ong, Jollibee VP for Marketing, said in the statement.
"We are committed to having all our products – including Chickenjoy, Jolly Spaghetti and Yumburgers – available again in all our affected stores soonest. We would like to apologize for this inconvenience, and thank our customers for bearing with us,” he added.