Multiply to shut down social networking services

Posted at 08/09/2012 2:40 PM | Updated as of 08/09/2012 4:00 PM

MANILA, Philippines – Months after Friendster was relaunched as a “social discovery and gaming platform,” Multiply announced that it will shut down its social networking and content sharing services to shift its focus to online shopping.

In an announcement posted on the website, Multiply chief executive officer Stefan Magdalinski said users will no longer be able to share photos, videos and blogs starting December 1.

Magdalinski believes that other websites “will do a better job serving you than we can.”

Facebook currently leads the pack in the social media race with over 900 million followers.

“From December 1st, we will unfortunately no longer be able to support Multiply in its current form – notably we will be removing the social networking and content sharing part of Multiply (photos, videos, blogs, social messaging, etc.). We have decided to discontinue providing and hosting these services, as we have concluded that other Internet sites who are committed to social networking services will do a better job serving you than we can.

“For our existing users of social networking features, we will be providing easy ways for you to either download your stuff (photos, blogs, content, etc.), or migrate it to other online services. We’ll announce the precise details shortly. It will be your choice whether to download, migrate or just let your content lapse (and get deleted).

“For our existing commerce users (both buyers and sellers) in Indonesia and the Philippines, there will be no action required.”

A screenshot of Magdalinski's message on Multiply.

Magdalinski said Multiply will now focus on improving its online shopping capability, citing its 350 million consumers in Indonesia and the Philippines.

“I suspect that many of you will not like the news, and I am sorry to have to deliver it now. I hope that you will be able to understand the reasons for our decision and thank you for being a part of the Multiply community over the past eight years,” he said.

Social networking pioneer Friendster discontinued its services in 2009 as it lost ground to Facebook. The website instead focused on allowing users to play games and earn points to buy virtual goods.