Meet Jodi Sta. Maria-Lacson, the 'EcoMom'

Posted at 08/18/10 11:49 AM

MANILA, Philippines - She may not skimp on the hugs and kisses when it comes to her son Thirdy, but actress Jodi Sta. Maria-Lacson said she is committed to saving time, money and earth's natural resources.

The doting mother and wife of Panfilo "Pampi" Lacson Jr. shared that she was inspired to delve deeper into her "green" causes by Noah, a primetime television show in ABS-CBN where she is part of the cast.

The show's story revolves around a mysterious island called Noah, which is filled with lush greens and ape-like beings called the Ungtas.



To extend her personal cause, she teamed up with LG Electronics to become the company's "EcoMom" ambassador to the Philippines and urged all consumers, particularly mothers, to start caring for human health and the environment.

"Being a working mom and a green advocate, I support products that make a difference in our quality of living, especially nowadays with recession and climate change affecting everyone," Sta. Maria-Lacson said in a statement.

She added, "It feels great to be a part in an advocacy for a healthier lifestyle."

A cross-national survey earlier showed that going green was not a hot-button issue for Filipinos at the turn of the century.

The International Social Survey Program, which involves the Social Weather Stations (SWS) as the Philippine polling outfit, said that 49% or almost half of Filipino respondents believed that "many of the claims about environmental threats are exaggerated" back in 2000. (Read story here.)

Aside from proper waste management, other common ways to protect the environment include reducing plastic use, eating less red meat and using energy-saving products.

A couple from Cebu, aptly surnamed Green, recently built a house that uses natural lighting and passive cooling principles.