What are the top local brands in PH?

Posted at 09/07/2013 8:42 AM | Updated as of 09/08/2013 3:49 PM

MANILA – What is the most popular local consumer brand in the Philippines? Here’s a clue: it’s a brand of instant noodles.

Kantar Worldpanel recently released its latest Brand Footprint study, which takes a look at the most frequently purchased consumer brands in the country.

The study uses Consumer Reach Points, which measures how many households are buying a brand (its penetration), and how often (the number of times shoppers acquire the brand).

ABS-CBNnews.com compiled the local consumer brands that made it to the Brand Footprint study, which has different categories:

Most chosen brands (overall)

Lucky Me (instant noodles)
Silver Swan (condiments)
Oishi (snacks)
Datu Puti (condiments)
Champion (detergent)

Top risers (overall)

Great Taste (instant coffee)
Fudgee Bar (cakes)
Lucky Me (instant noodles)

Top brands (food)

Lucky Me (instant noodles)
Oishi (snacks)
Silver Swan (condiments)
Datu Puti (condiments)
Skyflakes (crackers)
Rebisco (snacks)

Top risers (food)

Funky (snacks)
Tattoos (snacks)
Holiday (meat)
Century (tuna)
Purefoods (meat)
Lemon Square (cakes)
Lucky Me (instant noodles)
Magic (biscuits)
CDO (meats)

Top brand (beverages)

Great Taste (instant coffee)

Top risers (food)

Emperador (brandy)
Great Taste (instant coffee)
Nature’s Spring (drinking water)
Cream All (creamer)
Aqua Best (drinking water)

Top riser (personal care)

Eskinol (facial cleanser)

Top brand (household care)

Champion (detergent)