More Pinoys choosing to live healthy: studies
MANILA – It seems that more Filipinos are choosing to eat healthy, if we are to take a look at the grocery items they buy for the home.
According to ad hoc studies conducted by Kantar Worldpanel on 3,000 Filpino households over the past five years, there has been an increase on the purchase of products that are perceived as “healthy” such as cereals.
Specifically, the studies noted a 17% purchase increase in cereals, 9% in yogurt or cultured milk, and 6% each in canned vegetables and biscuits.
On the other hand, Filipino households spent 20% more on milk, 12% on bottled water, 10% on energy and sports drinks, 7% on fruit and vegetable juices, and 6% on powdered milk over the past five years, according to the studies.
Kantar Worldpanel said the change in spending behavior was most noticeable in North Luzon and Mindanao, particularly those from classes A and B.
The purchases were made mostly in supermarkets.
TNS Worldpanel Philippines commercial director Luzviminda Barra said, however, that the findings are limited as these do not cover the spending habits of Filipinos for items outside the home, such as dining at restaurants.
Depends on BMI
Food and beverage purchases of Filipinos also vary depending on their body mass index (BMI), Kantar Worldpanel noted, with those who are on the heavy side more inclined to buy “healthy” products.
Using a study from June 2012 to June 2013, Kantar Worldpanel listed the Top 10 food items usually bought by Filipinos in different BMI categories.
Those who are underweight, or with a BMI lower than 18.5, usually buy less “healthy” products, with alcoholic beverages topping their list. This is followed by spreads, coffee, juice, snacks, instant noodles, soup, seasonings or sauces, water and canned meat.
Filipinos with a normal BMI (18.5 to 24.9), on the other hand, are said to prioritize buying yogurt, mayonnaise, bouillon cubes, all-purpose cream, coffee, canned meat, soup, cheese products, juice and alcoholic beverages.
Those who are overweight (BMI of 25 to 29.9) also make it a point to buy yogurt and mayonnaise, followed by water, cereal or oatmeal, coffee, milk powder, canned vegetables, bouillon cubes, juice and biscuits.
Meanwhile, people who are obese (BMI of 30 and above) are perceived to be more “serious” about buying “healthy” items and a few unhealthy products. Their list includes yogurt, sports drinks, water, milk powder, canned fish, coffee, bouillon cubes, milk, chocolate drink and ice cream.