Veggie diet beats Viagra, says animal rights group

Posted at 09/30/2008 2:09 AM | Updated as of 09/30/2008 2:34 AM

A vegetarian diet works better than the erectile dysfunction drug, Viagra, according to an animal rights group.

"Get it Up! Go Vegetarian!" is the message of the brand-new ad of the People for the Ethical Treatment of Animals (PETA) Asia Pacific.

The ad, shot by photographer Raymund Isaac, shows model Alicia Mayer, dressed in sexy lingerie and holding a banana, with the message  "Eating Meat Got You Down? Get It Up! Go Vegetarian".

"Mayer and PETA Asia-Pacific want to remind men that while swallowing pills to overcome impotence might be a short-term fix, kicking the ugly meat habit - which clogs the arteries to all a man's organs - is the best way to restore solid results to a lacklustre love life," the PETA Asia Pacific said in a statement Monday.

"Viagra might get you through the night, but a healthy vegetarian diet can get you through your life", said Mayer. "A man who stuffs his belly full of dead pig flesh in the kitchen might end up delivering dead wood in the bedroom."

Mayer, who has appeared on the cover of FHM magazine, said that if men "would just eat right, they might be up to the task."

"The cholesterol found in meat and other animal products blocks the flow of blood to all the body's major organs, not just the heart," the group said.

Erectile dysfunction affects millions of men around the world, the PETA Asia Pacific said, and "one study shows that as many as half of men over the age of 40 in the US are impotent at least part of the time."

"According to the Erectile Dysfunction Institute, up to 90 per cent of all cases of impotence are physical as opposed to psychological," the group said.

"High cholesterol, obesity, diabetes, prostate cancer and inflammation, and hormonal imbalances cause the vast majority of all cases of impotence," it added.

PETA Asia-Pacific said "the good news is that medical science has proved that all these conditions can be virtually eliminated with a low-fat vegan diet."

"Numerous physicians and nutritionists agree that the best way to prevent artery blockage as well as multiple other conditions which cause impotence is to eat a diet high in fibre, including plenty of fruits, vegetables and whole grains," it said.

"These foods scrub the plaque off arterial walls, which gets your blood flowing and your love life going again in no time," the PETA Asia Pacific said.