Jericho wears new-era pique for C2

Posted at 09/29/12 10:04 PM

MANILA, Philippines – Marking the launch of its new line, clothing brand Collezione C2 has tapped actor Jericho Rosales to don the Noel Crisostomo-helmed ready-to-wear collection.

Jericho Rosales is the newest endorser of Collezione C2. Photo from Collezione's Facebook page 

"It's a new partnership, sinusportahan nila ako doon sa lahat ng ginagawa ko. I feel so blessed," Rosales said of his new endorsement with C2, the youth-targeted line of the Collezione brand.

During his launch as C2's newest endorser last Thursday, Rosales headlined a fashion show showcasing the revitalized collection of the brand.

For the men's line, Crisostomo took on duties as creative director. Stephanie Sarmiento-Valdez, meanwhile, took charge of the ladies' counterpart.

"With this collection, we try to reinvent the pique," Crisostomo was quoted as saying by the Philippine Daily Inquirer, speaking of the pieces from the men's line.

Seen as a characterizing feature of Collezione, pique is a knitted material composed of cotton and polyester.

"I tried to veer away from the typical polo shirt by putting more attention to details. The collars and closures, for instance, are a little different," added Crisostomo.

"I designed a number of dresses with looser silhouettes made of stretch pique. I used a lot of bold colors combined with classic shades such as white, black and navy," said Valdez, who along with Crisostomo, had decided to tone down the prominent use of the Philippine map as a design used for most of the brand's pieces.

Before the two took on the role of creative director of C2, the clothing line, under the creative vision of then-director Rhett Eala, earned widespread recognition for having the graphic design of the Philippine map embroidered on several of its items.

While the use of the map won't be completely phased out, the new collections are decidedly keen on using the brand's original key logo.

Now on its 40th year, Collezione C2 now has 28 branches nationwide -- all of which are now offering the fresh, minimalist yet colorful fashion from the minds of Crisostomo and Valdez, ready-to-wear.

"Stephanie and I really wanted to produce a line that’s different and unique, and I think we were able to achieve it," Crisostomo said.