One Direction appears in Penshoppe ad

Posted at 10/12/12 7:12 PM

One Direction performs at the closing ceremony of the London 2012 Olympic Games at the Olympic stadium August 12, 2012. Photo by Kai Pfaffenbach, Reuters

MANILA, Philippines – Several Filipino fans of One Direction went crazy on Friday after Penshoppe uploaded a short clip featuring the British boy band endorsing the local clothing brand.

In the 20-second clip titled “Penshoppe Goes One Direction,” the members of the boy band greeted their Filipino fans and showed their funny side.

The video was uploaded on Penshoppe’s Facebook page at around 6 p.m. on Friday.

“Mabuhay Philippines! We’re One Direction and we’re Team Penshoppe,” they said.

Filipino Internet users were quick to express their excitement over One Direction’s involvement with a Filipino brand, and hoped that the band will visit the Philippines soon.

“Concert! Concert! Concert!” Ruth Icban said.

“OH MY GOD,” said Alysia Petras.

“Best 20 seconds everrrrr!” added Ramsell Canonigo.

One Direction is the newest addition to Penshoppe’s roster of foreign endorsers. Hollywood actor Zac Efron, best known for his role as Troy in the “High School Musical” series, arrived in the Philippines last month for a fan conference for the brand.

Penshoppe’s other endorsers include “Gossip Girl” stars Leighton Meester and Ed Westwick, “The Vampire Diaries” actor Ian Somerhalder, and Thai idol Mario Maurer, who has a movie with Kapamilya actress Erich Gonzales.