ABS-CBN begins Christmas season

Posted at 10/17/12 8:21 PM

MANILA, Philippines – The Kapamilya network once again signaled the start of the Christmas season as it unveiled its Christmas Station ID on Wednesday night.

With the theme “Lumiliwanag ang Mundo sa Kwento ng Pasko,” this year’s station ID highlights how the Filipino spirit always shines through despite the many calamities that have hit the country.

According to the network's Creative Communications Management head Robert Labayen, many scenes in the station ID have been inspired by real events.

And just minutes after its unveiling, Filipino netizens were abuzz in anticipation of the new station ID.

The hashtag “ABSCBN2012ChristmasStationID” also made it to the worlwide trending topics.