Anne Curtis fragrance to be launched via 'fashion concerto'

Posted at 10/24/2012 12:01 AM | Updated as of 10/24/2012 4:33 PM

MANILA, Philippines -- Kapamilya star Anne Curtis is set to launch her recently unveiled perfume line in a big way.

The "It's Showtime" host will hold a "fashion concerto" at the SM Mall of Asia main atrium on Saturday as part of the ongoing Philippine Fashion Week, local lifestyle brand Bench announced in its official account on micro-blogging site Twitter.

Curtis' perfume line -- available in three scents: Sweetheart, Fierce and Glamorous -- is the latest in Bench's "Celebrity Scents Collection."

Although the Kapamilya actress is the newest face of Bench fragrances, she is still an endorser of the brand's rival clothing line Folded & Hung, specifically of its women's wear items. It was with the same brand that Curtis launched her first scent series in 2010.

Curtis now joins other celebrity endorsers of Bench fragrances including Dingdong Dantes, Kris Aquino, Lucy Torres-Gomez, Piolo Pascual, Regine Velasquez, Richard Gomez, Willy Revillame, Georgina Wilson, Richard Gutierrez, Jake Cuenca, Gerald Anderson and Kim Chiu.