MANILA, Philippines – Exceeding its target, the United Nations Children’s Fund (UNICEF) raised over P3 million for its second “Auction for Action” program, which is targeted at children in disaster and conflict areas in the country.
With twice as many items as last year, the online auction attracted fans of Filipino art and design not only from the Philippines but also from the United States and Singapore, according to a statement released by UNICEF.
“My heart is overflowing with gratitude for all the friends, artists and supporters who participated in our auction,” said television host and furniture designer Daphne Oseña-Paez, who came up with the idea for “Auction for Action.”
The UNICEF Special Advocate for Children added: “In order to maximize funds going to children, we didn’t have a big, live event this year but instead worked through online promotion and harnessing the power of social media. Filipino art lovers and netizens amazed me with their willingness to participate and generate much needed funds for disadvantaged children in the Philippines.”
More than 70 Filipino artists and designers donated their works for this year’s “Auction for Action” event, which was held on eBay from October 1 to 7.
According to UNICEF, “Fly Up” from Michael Cacnio’s “Balloon” series got the highest bid at P215,000, while Elmer Borlongan’s pastel on paper painting “Convoy” fetched over P90,000 from its starting bid price of P21,000.
|"Fly Up" by Michael Cacnio got the highest bid in this year's Auction for Action.
Jovan Benito’s “Solo Concierto” oil on canvas painting, meanwhile, was the most hotly contested item with 64 bids from eBay users.
“UNICEF Auction for Action provides artists and buyers an opportunity to come together and help children at the same time,” said UNICEF communication and fundraising chief Angela Travis.
“Everyone who participated in our auction can be assured that through UNICEF, all the proceeds will go to education, health and nutrition, protection and emergency programs for children who need it the most. Thank you again to everyone who helped make our second online auction a success,” she added.
The first “Auction for Action,” held in 2011, raised P1.3 million. Oseña-Paez earlier said that they are hoping to hit the P3-million mark this year.