In long-haul flights, comfort is king: survey
MANILA – Unlike those who take shorter trips, several passengers of long-haul flights are prepared to dig deeper into their pockets to make their flight more comfortable, a survey said.
According to a survey conducted by the aircraft manufacturer Airbus, 54% of respondents place value on seat comfort during long-haul flights, with 41% ready to pay more within economy and 5% considering an upgrade to business class for a more relaxing trip.
It added that several respondents are not willing to accept the smaller, 17-inch “crusher seats,” with 34% of them turning to specialist websites to check an airline’s “seat value” before booking a flight.
In a statement, Airbus said it conducted the survey in international airports in Singapore, France, Germany and the Netherlands, not mentioning the specific number of respondents.
The aircraft manufacturer has been promoting the use of 18-inch seats for long-haul flights, saying that this delivers “greater comfort to passengers.”
“Passengers are acutely aware of in-flight comfort and this impacts purchase decisions. Our research reveals that almost half of economy passengers are prepared to pay more in order to get greater comfort in economy,” said Kevin Keniston, head of passenger comfort at Airbus.
“Airlines are already responding by differentiating their seat offerings within classes and placing a price premium on more comfortable seat options – such as aisle, front row or emergency exit seats,” Keniston added. “Seat width, however, is a key determinant of comfort and as such, passengers are increasingly investing time and money to avoid enduring a 17-inch crusher seat on a full-service, long-haul flight.”