Ex-Pantranco bus terminal is QC's newest mall

Posted at 12/15/2013 7:09 PM | Updated as of 12/16/2013 11:54 AM

Fisher Mall supermarket offers galunggong at P85

An artist's perspective of the soon-to-open Fisher Mall posted at the mall's website

MANILA -- The supermarket section of the soon-to-open Fisher Mall has already opened its doors to the public and promises to sell its products cheaper compared to wet markets and bigger supermarket chains.

Fisherfoods Corp. president and chief executive Robert Alfonso del Rosario said he decided to soft open the supermarket last Tuesday to immediately market their fresh produce, especially seafood.

Galunggong, tagged as the poor man’s fish, is being sold at P85 a kilo.

The 40,000-square meter mall itself will open this coming January.

Fisher Mall sits in a 12-hectare lot that used to house the Pantranco bus terminal in Quezon Avenue, Quezon City.

“We do not want to rush because quality and safety is important,” del Rosario said, adding that the mall will open on the day “we see fit.”

Fisherfoods spent P2.8 billion for the mall, excluding the P280 million for the 3,800-square meter supermarket, which opens at 7 a.m. everyday for early morning shoppers.

It will also soon feature a "paluto" station where busy customers can take their pick from a wide array of fresh meats and have it cooked by experienced chefs.

“I want to provide our customers with options. Just because you’re busy doesn’t mean you have to settle for a subpar meal,” del Rosario said.

Del Rosario’s older brother, Mallers Management Inc. president and chief executive Robert Raymond del Rosario, will handle the entertainment section of the mall.

“Fisher Mall will have one of the biggest gaming arcades in the country, with as much as 2,400 square meters dedicated to games and playgrounds, aside from the five high- definition cinemas that will have interiors of ‘throwback feel to the 1920s era,’” he said.

Another mall

Meanwhile, another Fisher Mall is set to open in Malabon City early next year as a tribute to their fishing business there.

Mallers Management chairman Roberto del Rosario, the family patriarch, founded the Irma Deep-sea Fishing Inc. in 1976, which will be supplying a wide variety of fresh and hard-to-find seafood products.

The family patriarch challenged big supermarket chains and large wet markets to source their fish from Fisher Mall and still sell at a cheap price.

“We want our customers to enjoy high quality products without having to pay a high premium. Customers can surely tell the difference when they taste our fresh seafood. Our vision at Fisherfoods Inc. is to become the industry standard of freshness, while maintaining more than reasonable prices,” Robert Alfonso added.