LINE unveils 'Theme Shop,' adds Firefox support

Posted at 02/18/2014 10:56 PM | Updated as of 02/19/2014 5:08 PM

MANILA - Japan's messaging application LINE has unveiled its latest update that features a "theme shop" for IOS and Android users in the Philippines who prefer a little more color in their chat rooms.

Starting this week, Filipinos users will be able to customize their LINE chat visuals using the varied themes currently available through the store, and also send them as gifts to their LINE friends.

“The Theme Shop already offers a wide variety of themes centered on the beloved characters of LINE,” said Greg Kim, senior manager of LINE Plus Corporation.

First introduced in June 2013, the free-to-download themes, featuring original characters Cony and Brown, is said to have been downloaded more than 200 million times by users around the world.

And LINE's more than 340 million users can expect more themes in the coming months, including one which features the iconic Hello Kitty.

“In the next months, we will be adding Hello Kitty and Rilakkuma themes, and we promise to deliver more fun-loving motifs as the year progresses,” added Kim.

As part of the update, LINE has also announced support for the popular internet browser Mozilla Firefox.

"The Firefox OS platform has been gaining particular traction among smartphone users, including Filipinos. In line with that, the mobile messaging app has continued to expand its reach and is now available on the Firefox Marketplace," said Kim.