Lenovo partners with Forever 21, eyes youth market

Posted at 07/20/14 4:26 PM

MANILA -- Tech giant Lenovo has partnered with global fashion brand Forever 21 as it launched on Saturday its new A8-50 tablet and S850 smartphone under its PC Plus lineup.

The partnership is part of the company’s strategy of "attacking today’s young consumer market by banking on the fashion brand’s reputation as an authority on fashion and the go-to retailer for the latest trends and must-have styles."

"We have seen that mobile phones are increasingly becoming accessories and extensions of one's personality, so the association with fashion is inevitable. We at Forever 21 are happy to support Lenovo in the launch of their more fashion-oriented offerings,” Dixie C. Li, vice president for operations at Forever 21 Philippines, said in a statement.

For his part, Michael Ngan, country general manager of Lenovo Philippines, in a press statement, noted that the two new products “offer productivity in compact and extremely portable form factors to support diverse mobility needs of Filipinos."

"Packed with cameras, powerful processors, high-definition displays, and connectivity features, the Lenovo A8-50 and Lenovo S850 allow users to handle multiple tasks in style," Ngan said in a statement.

The portable multimedia tablet, the A8-50, features the latest processor, enhanced sound and a large screen that is 30 percent bigger than the usual seven-inch tablets. It is suitable for on-the-go entertainment, gaming and multimedia experience,

Weighing 360 grams, the Lenovo A8-50’s svelte eight-inch frame easily fits into the user’s hand.

For gamers, the front-facing, Dolby Audio speakers make for a different gaming experience, while the Smart Sidebar allows users to enjoy optimal video and audio settings for vertical or horizontal modes. Smart Sidebar also suggests recently used apps.

Furthermore, the A8-50 supports Lenovo’s SHAREit and SYNCit apps for sharing photos, apps and other files across Android devices without network charges or Wi-Fi connection.

The tablet comes in midnight blue, pearly white, flamenco red, and canary yellow, for users to express their sense of individuality. It is encased in a classy, colorful all-glass exterior.

Meanwhile, the S850 phone is designed for the fashion-conscious consumer, as it features a classy all-glass exterior that encases smooth and responsive quad-core processor.

The S850’s 13-megapixel (MP) rear and 5-MP front cameras capture crisp and sharp photos effortlessly. In particular 5MP wide-angle front camera takes awesome selfies and project better images in voice chats.

Thin and light at 140 g, the S850 features a five-inch screen for users to enjoy multimedia content in HD. A dual SIM smartphone, users can use different two numbers to take advantage of two data plans simultaneously.

The S850 also supports Lenovo’s range of DOit apps, allowing users to share content with friends rapidly without network charges or Wi-Fi connection, improve speed and protect their device against viruses, spam and malware, back up and restore contacts, SMS messages and call logs, and use multiple shooting modes to when snapping photos.