Anipang craze sweeps PH

Posted at 09/02/2014 6:33 PM | Updated as of 09/04/2014 12:23 PM

MANILA - A brand new puzzle game is sweeping the Philippines.

Anipang, the highly popular mobile-based game in South Korea, is now winning the hearts of Filipinos, and ranking among the top downloaded games in various local app stores.

Available on KakaoTalk's mobile social platform, one of the major appeal of Anipang stems from the ability to send and receive hearts to a user's list of friends.

Hearts function as play tokens within the game.

"Kakao Game is one of the successful aspects of KakaoTalk’s various social platform services, with around 520 million subscribers worldwide," said Jean Lee, head of Kakao Philippines.

"The key reason for its popularity is the fact that you can compete and compare scores with other KakaoTalk users, making it a very social, connective experience. Anipang is certainly a great example of this, and we’re glad Filipinos are embracing this great game," Lee added.

Anipang, which can be downloaded from both iTunes' App Store and Google Play Store, was featured on last month's "Pinoy Big Brother".

It has been downloaded more than 30 million times in South Korea, which is approximately 80% of all smartphone users in the country.

Several of the country’s top stars, including G-Dragon of Big Bang, Lee Byung-hun, as well as members of TVXQ and SNSD, have expressed their love for Anipang and its characters.