Villar's ads exceed combined airtime of 5 rivals

Posted at 03/04/2010 5:22 PM | Updated as of 03/04/2010 7:37 PM

MANILA, Philippines--The advertisements of Nacionalista Party (NP) standard bearer Manuel Villar Jr. were aired for a total of 8,730 minutes (6 days) in a span of 3 months before the start of the official campaign period, exceeding the combined airtime of 5 other leading presidential candidates during the same period.

This was according to data of AGB Nielsen Media Research which were presented on Thursday by Pera at Pulitika (PaP), a consortium seeking to monitor election campaign financing.

Television and radio ads of the 6 top presidential candidates were aired for a total of 15,479 minutes from Nov. 1, 2009, to Feb. 8, 2010. The official campaign period started on February 9.
 
If played continuously, all these ads will take nearly 11 days to watch and listen to.

Senator Benigno Aquino III, former president Joseph Estrada, former defense secretary Gilberto Teodoro Jr., Senator Richard Gordon, and evangelist Eddie Villanueva had a combined airtime of 6,747 minutes or over 4 days.
 
Lawyer Roberto Cadiz, PaP consortium chairman and Libertas executive director, said the May 2010 polls is proving to be the most expensive elections. Citing historical data, Cadiz said they are expecting most of the candidates to spend 95% of their campaign kitty on media.

Total television and radio airtime (in minutes) from Nov. 1, 2009 to Feb. 8, 2010

Candidate

Television airtime

Radio airtime

Senator Benigno Aquino III

536.8

965.5

Former President Joseph Estrada

152.0

141.0

Senator Richard Gordon

776.0

622.5

Former Defense Secretary Gilbert Teodoro

871.0

2,111.0

Brother Eduardo Villanueva

513.3

60.0

Senator Manuel Villar

2054

6676.5

Total of all candidates

4,903

10,576.5

Source: Pera't Pulitika, AGB Nielsen media research group


Ad spending

Based on published rate cards, Villar’s ads cost a total of P1.2 billion in 3 months. It’s almost equal to the combined spending of P1.3 billion by 5 other leading presidential candidates.

Republic Act 9006 or the Fair Elections Act mandates media organizations to give candidates various discount—30% for television, 20% for radio, and 10% for print.

Villar has earlier claimed that he got a 66% discount because he bought the media spots very early.

Ad spending from Nov. 1, 2009 to Feb 8, 2010

Candidate

Ad spending

Senator Benigno Aquino III

P357.58 million

Former President Joseph Estrada

P92.7 million

Senator Richard Gordon

P245.9 million

Former Defense Secretary Gilbert Teodoro

P472.8  million

Brother Eduardo Villanueva

P103 million

Senator Manuel Villar

P1.2 billion

Total of all candidates

P2.5 billion

Source: Pera't Pulitika, AGB Nielsen media research group

(Newsbreak)


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104 comments

Sa PARAISO ni VILLAR, MARAMI NA SILA!

Naranasan mo na bang PUMATAY ng MAHIHIRAP?

Upang MAAGAW ang MUNTING dampa na bunga ng kanilang SIKAP?

Si Manny VILLAR! ARMALITE at DAHAS ang pangtapos sa MAHIHIRAP!

(Subaybayan ang kwentong buhay ng mga taong biktima ng LAND GRABBING ni VILLAR sa Paradise Park, San Pedro Laguna, sa Norzagaray, Bulacan, sa IloIlo, sa Las Pinas,. . . WOW! Malapit nang BUONG PILIPINAS!)

MANNY VILLAR!!! HINDI LAMANG C5 AT TAGA! ! !

ALAM AT GINAGAWA LAHAT NG KLASE NG PANGWAWALANGHIYA!!!

Ang Mga Senador ni Villar, Tunay na OPO-POPOSISYON !

GILBERT REMULLA, ADEL TAMANO, PIA CAYETANO, TOOTS OPLE , RAMON MITRA, GWEN PIMENTEL, SATUR OCAMPO, LIZA MAZA, BONGBONG MARCOS, ARIEL QUERUBIN, MIRRIAM DEFENSOR SANTIAGO, BONG REVILLA

OPO, Gusto naming maging BILYONARYO, tulad ni VILLAROYO!

OPO, PARARAMIHIN namin ang MAHIHIRAP para marami ang MANGARAP!

OPO, MagpapaTUTA kami kay MANNY, para EVERYBODY HAPPY!

OPO! OPO! OPO! OPO! OPO!OPO! OPO! OPO! OPO! OPO! OPO!OPO!


be a wise voter

If you are a wise voter you should not choose one party. What would be the consequence if all winners belong to one party? - think
If you are a wise voter. Be open minded. Do a research. Then choose a candidate. Don't think of a survey.
Itong mga kandidato na ito ay tao lang- may mga kamalian sa buhay. Magulo ang pulitika. Kahit SK nagiging kurap. Karamihan sa pulitiko ay kurap. Walang sigurado sa mundong ito. pero kailagan pa rin bumoto

dagdag kaalaman http://www.gmanews.tv/story/183662
para makapagresearch tayo. kung may opinion, wag haluan ng galit. with wisdom dapat. magtulunggan na lang tayo. mag bigay ng link tungkol kay NOYNOY/VILLAR/GORDON/GIBO, etc. kaht sa mga vice president.


Sa PARAISO ni VILLAR

Naranasan mo na bang PUMATAY ng MAHIHIRAP?

Upang MAAGAW ang MUNTING dampa na bunga ng kanilang SIKAP?

Si Manny VILLAR! ARMALITE at DAHAS ang pangtapos sa MAHIHIRAP!

(Subaybayan ang kwentong buhay ng mga taong biktima ng LAND GRABBING
ni VILLAR sa Paradise Park, San Pedro Laguna, sa Norzagaray, Bulacan,
sa IloIlo, sa Las Pinas,. . . WOW! Malapit nang BUONG PILIPINAS!)

MANNY VILLAR!!! HINDI LAMANG C5 AT TAGA! ! !

ALAM AT GINAGAWA LAHAT NG KLASE NG PANGWAWALANGHIYA!!!


KUNG WALANG CORRUPT WALANG MAHIRAP!!!

KAYA WAG NA PO TAYO PALOKO!! KUNG WALANG CORRUPT WALANG MAHIRAP!! PURO CORRUPT TALAGA!! SAAN KAYA BABAWI ANG MGA GINASTOS SA KAMPANYA!?? EH DI SA MGA TAO DIN! MGA TANGA LANG KAYO PAG NANIWALA NA KAYA GUMASTOS NG GANOON SA KAMPANYA ..DAHIL GUSTO TUMOLONG BULLSHIT ... GUSTO PROTEKTAKAN ANG MGA SUBDIVISION!! ANO SA KORTE NALANG MAG REKLAMO?? EH PATI KORTE NATAPALAN NA NG SALAPI!! KAYA KUNG WALANG CORRUPT WALANG MAHIRAP!! NOOO TALAGA SA CORRUPT NA TAO LIKE VILLAROYO!!!

MGA TALANGKA GUMISING KAYO!!MAG ISIP KAYO PAANO KAYO MAKATULONG SA BANSA!

ANG TAONG TAMAD ANG BUHAY

ANG TAONG TAMAD ANG BUHAY MAHIRAP


VILLAR FOR PRESIDENT

VILLAR FOR PRESIDENT

SA TAONG TATAMAD TAMAD ANG BUHAY MAHIRAP


IBAGSAK ang SABWATANG VILLAROYO

Hindi lingid sa kaalaman ng marami ang kasamaan na inihahasik ni CORRUPT VILLAR sa bansa natin. Ang nakakaalarma dito baka itanim sa isipan ng mga kabataan ang ganitong gawi ni CORRUPT VILLAR. Kawawa naman ang susunod na henerasyon. Ang pakikipagkutsaba kay GMA ay nagpapatunay lamang ng kanyang kahinaan. Alam niyang hindi siya uubra kay NOYNOY. Kayat gagawin ang lahat para lang iluklok ang sarili sa
MALAKANYANG.
Bakit kaya ang kanyang kaluluwa ay isinangla na sa IMPIYERNO? Maliwanag naman na isa siyang sinungaling, mandarambong sa kaban ng bayan , bilhin ang prinsipyo ng kapwa niyang pulitiko, utuin at linlangin ang mga magsasaka sa kanilang kapirasong lupa at ordinaryong tao na hangga ngayon ay umaasa na maibalik o mabayaran sila. Sa madalit sabi kinamkam ni CORRUPT VILLAR. Ingat tayo sa taong ito, dahil sa kanyang pagkaganid sa kapangyarihan at kayamanan isusuong ang sarili kahit impiyerno pa yan.
Ang sabwatang VILLAROYO, huwag tayong maging kampante dahil may PLANONG malawakang DAYAAN sa darating na botohan. Isa na lang ang kanilang pinoproblema ngayon ang mailuklok ang isa pang TUTA na CHIEF JUSTICE ng SUPREME COURT. Ang AFP CHIEF ay nailuklok na nila na isa sa mga mamumuno sa dayaan. Kaya ulit, HUWAG TAYONG MAGING KAMPANTE. MAPAGMATYAG, dahil ilan pa lang yan sa mga manlalaro ng SABWATANG VILLAROYO.


Sa PARAISO ni VILLAR

Naranasan mo na bang PUMATAY ng MAHIHIRAP?

Upang MAAGAW ang MUNTING dampa na bunga ng kanilang SIKAP?

Si Manny VILLAR! ARMALITE at DAHAS ang pangtapos sa MAHIHIRAP!

(Subaybayan ang kwentong buhay ng mga taong biktima ng LAND GRABBING
ni VILLAR sa Paradise Park, San Pedro Laguna, sa Norzagaray, Bulacan,
sa IloIlo, sa Las Pinas,. . . WOW! Malapit nang BUONG PILIPINAS!)

MANNY VILLAR!!! HINDI LAMANG C5 AT TAGA! ! !

ALAM AT GINAGAWA LAHAT NG KLASE NG PANGWAWALANGHIYA!!!


why we will not vote for sen. noy

why we will not vote for sen.noy.

-11-12 years in public service? y? only now???
>remember sen. noy once vote against in playing the garci tape.. [something that a person who will fight corruption should do??]

>sen. noy condemned the rally being done by the farmers w/c the sen. should have known it is a freedom of any individual.. knowing this farmers are just asking a piece of land in w/c they deserve..
"a piece of land that will improve their source of income that will entitle them to a 100% revenue being produce by their own crops instead of a 50/50% scheme [50 percent to farmers-50 percent to the owners of the land]

-something that a person who will fight POVERTY should have known!
and done somethng about it..
[fact inspite of owning a small share he once manage the hacienda luisita.. a position that will allow him to alleviate poverty or improve the way of living of our farmers

""We need only the like of Noynoy Aquino, the incorruptible leader to clean the bureaucracy free from crooks officials.""

-how can sen. noy fight corruption most of lakas members w/c change party are now in liberal party [bandwagon candidates]
candidates who once protect gma in all means...
especially in the lower house any initiative to start an investigation
like an impeachment complaint against gma are not successful... why??
because of this politicians.. who use their party for a partisan type of voting to stop any initiative for any impeachment complaint investigation..

"""How would you trust candidate who spent billion pesos for his candidacy? An erroneous argument to believe (Manny Villar) in his spending such huge amount of money. That’s how Manny Villar desperate to buy out the presidency no matter how will cost him to win."""

-did we asked where are they[liberal party ]
getting the fund for their spending???

we say businessman tend to get back their investment...
isn't it the same rule applies to all businessman who invest for sen. noy???? we dnt know all of them for liberal will never disclose it...

but fact.. cojuangco [san miguel corp. - lopez [abscbn/meralco] .. these are just the traditional , influential names that support sen. noy?? what will the get if sen. noy wins....???????????
[ a question that applies to all businessman that support/invest to sen noy???]]

------------------------------

2. Noynoy has a legacy to protect, and this legacy has concretely manifested itself in his personal life and public-service record; In the first place he does not run if not due to the call of all sectors of society to save our country.

>2. Noynoy has a legacy to protect, and this legacy has concretely manifested itself in his personal life and public-service record;

-something that people are now asking!! [reason y? he's ratings are dropping....
if sen. noy is just new in politics like 3-5yrs..WE WILL NEVER QUESTION HIS ACCOMPLISHMENT BUT its 11-12 yrs...!!!

[bills are not considered laws]
[heading a committee is not an accomplishment for all sen. lead a committee]

we dont see any record that shows that he have done something to alleviate/lessen poverty or corruption...

someone dont needs to be a president just to lessen corruption...
-fact pres. estrada was ousted by individuals who disclose his wrong doings... people who are not power..../position..

that make us wonder sen. noy and it LIBERAL PARTY has so many accusations against sen. villar..

y? dont they raised it to that court..
file a case?? y?only now these candidates disclose what they claimed to be a wrong doing of sen villar..

-the answer is simple it is POLITICS..!!!!

=============================================================

""3. Noynoy’s achievements have lived up to his advocacy to serve the poor and the underprivileged; Critics used negative about his performance because they run out of bullets to accuse him of, and""

answer:
-it is a basic question that no one can answer??
what have he done to show that he really will fight for corruption!??

what have he done to alleviate poverty???

=====================================================

4. Noynoy has the competence and credibility to represent our nation in the global arena and is the best leader who can rebuild our international image from the image of being corrupt nation.
About you, Make up your mind?

answer
again... competence y? do we question his competence....
it's been 11 and 12years...

again..
what have he done to show that he really will fight for corruption!??

what have he done to alleviate poverty???

sa presidenteng walang nagawa tayo aasa.

Sa PARAISO ni VILLAR

Naranasan mo na bang PUMATAY ng MAHIHIRAP?

Upang MAAGAW ang MUNTING dampa na bunga ng kanilang SIKAP?

Si Manny VILLAR! ARMALITE at DAHAS ang pangtapos sa MAHIHIRAP!

(Subaybayan ang kwentong buhay ng mga taong biktima ng LAND GRABBING
ni VILLAR sa Paradise Park, San Pedro Laguna, sa Norzagaray, Bulacan,
sa IloIlo, sa Las Pinas,. . . WOW! Malapit nang BUONG PILIPINAS!)

MANNY VILLAR!!! HINDI LAMANG C5 AT TAGA! ! !

ALAM AT GINAGAWA LAHAT NG KLASE NG PANGWAWALANGHIYA!!!



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