Fastfood chains agree to sell 'half-rice'

Posted at 03/31/2008 11:48 PM

Several restaurants and fastfood chains have agreed to offer half servings of rice amid the reported shortage in the country’s rice supply, ABS-CBN News reported.

Popular fastfood chain Jollibee now offers half rice servings at P5.50 each. A full cup of rice, meanwhile, costs P11.

"People like me hindi naman ako nakakaubos lagi ng full rice. I will have that option to get half rice para instead na matapon iyun," said Maila Maquilan, Jollibee Foods Corp.'s corporate communications manager.

(People like me don’t usually consume a cup full of rice. I will have that option to get half rice instead of wasting the remaining half.)

Chowking, Jollibee’s sister company, meanwhile, will start offering half rice at P8 per order serving starting Tuesday. A full cup will cost P16.

Max’s Restaurant and McDonalds have promised to follow suit in the coming days.

Agriculture Secretary Arthur Yap said serving half-cups of rice would benefit customers who cannot consume one whole cup of rice in one sitting.

Yap, meanwhile, urged the public to cook just the right amount of rice for their needs.

His appeal came after a government study said around P22 million worth of rice or 25,000 sacks go to waste daily.

He said it is very difficult to educate the public on saving on rice consumption especially when they see that there is still ample supply of the grain.

“There are a lot of us who are going on a diet and would not eat rice during meals so they should be given an option [to have a rice or not],” Yap said.

The agriculture chief, however, assured that the country is only experiencing a rice shortage and not an actual lack.