Noynoy does an 'Obama', taps new media

Posted at 11/10/2009 7:00 PM | Updated as of 11/11/2009 10:56 AM

MANILA - Shortly before leaving his Quezon City residence for his lunch appointment on Tuesday, Senator Benigno “Noynoy” Aquino III sat in front of a computer web camera. In Makati City, his “new media team” and a group of reporters waited for him to appear on the video screen.
 
“This is my first chat. It’s my first time to interact through the Net. My generation is not that computer literate,” the Liberal Party presidential candidate said as he began talking to his audience.

Like a regular press conference, the niceties were short. Reporters immediately fired away questions.

“How do you like the experience surrounded by the biggest stars?” asked a journalist, referring to Aquino’s three-minute political ad featuring the biggest stars of the two leading television networks.

“It reinforces the responsibility that I have for people supporting our campaign,” Aquino responded. Sometimes, his voice was choppy, and he often squinted at the camera, but the exchange was lively.

“Are you in favor of expanding right of reply to online content?” another journalist asked.

“I would like to see a balance between right and responsibility. It should not transgress the rights of others,” Aquino said.

The video chat was limited to journalists and his campaign team. But according to Yolanda Ong, Aquino’s media manager, the medium may be used in the campaign.

Ong was also Aquino’s media manager in the 2007 senatorial elections.

“It’s an interesting activity. There are interruptions. I’m disoriented when they pan in and out. But in time, we will be better at this,” Aquino said.

The senator recognized the role of the Internet in the campaign. “We’re trying to reach all Filipinos not only here in the country. New media facilitates interaction. We would want to move into an issue-driven campaign rather than a personality-driven campaign. Issues will be vetted out here,” he said.

‘60 seconds with Noy’

Inspired by the campaign of US President Barack Obama, Ong said Aquino’s campaign would maximize “new media,” particularly the Internet, to compliment his mainstream media campaign.

Obama’s huge online presence was said to be critical to his victory.

“Obama introduced new campaign tools. His website was not just a web site, it was an online hub, where his supporters can exchange information,” said Donald Lim of Yehey and Internet and Mobile Association of the Philipines.

A personal supporter of Aquino, Lim was invited by Campaigns and Grey to discuss the growing role of the Internet in Philippine elections.

On top of his campaign in mainstream media, Lim said Obama was also able to maximize social networking sites. He had up to 3.3 million friends and 500 groups in Facebook. He had over 100,000 videos in YouTube and only 1,800 of them were official.

Obama was also able to use Googlemaps and other free services online.

Aquino’s camp is trying to do the same.

On Tuesday, Aquino’s camp launched “60 seconds with Noy." Every day until he files his certificate of candidacy on November 28, a one-minute video of Aquino’s “critical highlights” during the day will be uploaded in his official web site http://www.noynoy.ph/

The same video will be uploaded in various social networking sites. The team hopes that it will turn into a viral campaign.

Earlier, they also launched in the site the “Noynoy Avatar Contest” where they asked Aquino’s supporters to draw a caricature of him. The site is running a poll on the best caricature entry. The winning entry will be used in the campaign. 

Through the web site, Aquino has also enlisted 1,407 campaign volunteers and 1,647 subscribers of his online newsletters.

Still TV but…

In the Philippines, television still has the biggest influence on the voters at 70+%, higher than the 22% of the Internet.

Unlike in the US, where majority of voters belong to the middle class, most Filipino voters belong to the D and E social classes. Many of them, especially in the provinces, don’t have access to the Interent.

Nevertheless, Ong sees big potential in new media.

“Television is still the most influential. But new media might replace some of the mediums we are used to in the past. We want to know how viable it will become. This is our attempt to begin to explore [a] cyberspace campaign,” Ong said.

Lim said there are around 28 million Internet users in the Philippines. Out of this number, around 18 million are voters. “This is a huge number and the pie is growing,” he said.

In the 2007 elections, Lim said there were only about 10 million Internet users in the Philippines. Around 60% or 70% of the users then accessed the Internet in their offices. Now, around 60% to 70% of Internet users go to cafes.

“This is a people’s campaign. To be honest, this is an experiment. We don’t have much money. I had to be creative. Since we could not go mainstream, this is the most fertile [medium],” Ong added.

Biggest online presence

Cheaper than the mainstream media—television, radio, and print—the Internet allows candidates to deluge voters with campaign materials.

During primetime, airing a 30-second television ad costs about P100,000. Online, it's practically free. Candidates can upload as many as they want. The challenge is to make the Internet users interested enough to check them out.

This is not a problem for Aquino. According to data presented by Campaigns and Grey, Aquino is leading other presidential candidates in terms of online presence.

Aquino has over 100,000 friends in Facebook and over 17,000 followers in Tweeter.

Senator Manuel Villar of the Nationalista Party has less than 40,000 Friends in Facebook and 556 followers in Tweeter.

Senator Francis Escudero has over 36,000 Friends in Facebook and over 14,000 followers in Tweeter. Defense Secretary Gilbert Teodoro has over 5,000 friends in Facebook and over 3,000 followers in Tweeter.


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26 comments

@mark092605...MARUNONG KA BANG UMINTINDI NG ENGLISH?

Sige tagalogin ko nalang para maintindihan mo?

Sabihin ko sayo tapos na ang imbestigasyon sa c5 controversy pero hindi pa tapos ang report ng SCOW- u know what SCOW means?- it means SENATE COMITTEE OF THE WHOLE- gets? so, it means hindi pa clear and cut ang issue regarding this right? because wala namang hearing na nag attend si villar? rest assured however, hindi pa siya abswelto at hindi pa rin sya guilty right? kya ngah tinatawag na controversy dba? dahil may issue dba? hoy mark? sa susunod intindihin mo binabasa mo kapag English kuha ka ng Dictionary o dba mag-aral ka ulit? tulog ka yata o dba sira internet mo? o kya paminsan-minsan payong kapatid gamitin mo naman yang utak mo? GETS? DO YOU UNDERSTAND ME? NGAYON SA PALAGAY MO SINO SA ATIN MAHINA ANG IQ? SINO KAYA SA ATIN TAGA BUNDOK? BAKA YANG UTAK MONG BULOK? ONE ON ONE DEBATE TAYO PURO ENGLISH O ANO DEAL? I WILL WAIT FOR YOU PLEASE FOLLOW ME ON FACEBOOK?

For it is Gods will that by doing good you should silence the ignorant talk of foolish men. 1 PETER 2:15

Wala na siya....

Bayani Fernando Poe, Jr.
Patay na poe siya....
Paano pa siya kakandidato?


PILIPINAS LABAN SA MGA MANGUNGURAKOT

noynoy is the best candidate for COJUANGCO COUNTRY.What is his plan to give justices to all victims of luisita massacre?What is his plan to bring back the rights of Filipino in SABAH AND SPRATLY ISLAND?What is hiis plan to stop money laundering in china?What is his plan to prove their hacienda bought in Philippine government?What is his plan to all domestic helper?What is his plan to all promise of his mother to give Filipino people jobs and cheaper living?Saan nanggaling ang yaman nila at ito ba ay ninakaw ng mga magulang niya?Puwede bang makakuha ng mga transaction ng pera nila na nasa corporate shares sa america,china,australia,PILIPINAS at ASYA?ANG HIGIT SA LAHAT , ANO ANG NAGAWA NG KANYANG AMA AT INA MALIBAN SA AWAY PAMILYA NILA NG MGA MARCOSES?NAGBABAYAD BA SILA NG TAMANG BUWIS SIMULA PA NOON.PUWEDE BA NAMING MALAMAN ANG MGA PROPERTIES AT MGA SHARES NILA SA AMERICA.ILAN LANG ITO KAPAG KULANG MARAMI PA.


PILIPINAS LABAN SA PAMILYA COJUANCO,SY,TAN,VILLAR,MARCOS,PANGILI

Ang kinurakot na pera ng PILIPINAS ay nasa CORPORATION COMPANY sa PHILIPPINES,AMERICA,AUSTRALIA,SOUTH AMERICA AT ASYA lalo na sa CHINA.PLDT,Philippine Airlines,San Miguel,Manila Water at marami pang iba.Ilan lang ito sa pag-aari ng mga PILIPINO at ngayon ay pag-aari na ng mga magnanakaw na pulitiko at businessman.Inilalagay nila sa properties,business corporate shares para hindi mahalata ang ninakaw nila.Panahon na para maibalik ang yaman ng mga PILIPINO.Humingi tayo ng tulong kay HILLARY CLINTON na ifrozen ang money laundering galing sa bansa at iba pang bansa na pag-aari ng PILIPINO.Magugulat tayong lahat kung gaano kalaki ang nanakaw na pera ng mga PILIPINO.Itanong na rin natin ang mga kakandidatong PRESIDENTE,BISE,SENATORS,CONGRESSMAN at kung ang mga ito ay AMERICAN CITIZEN.Madali silang makakatakbo sa America kapag may masamang nangyari sa PHILIPPINES.Ito ang hamon sa ating mga mapagmahal sa bansa at kailan man ay hindi ipagpapalit ang bansang sinilangan.
Ngayon botohan na naman at marami sa ating kababayan ang talagang hindi naiintindihan ang nangyayari sa bansa.Araw-araw ay lumulubha ang sakit ng PILIPINAS.Kapag ibinoto ninyo ang isa sa mga ito,noynoy,teodoro,escudero,villar at estrada ay lalong lulubha ang sakit ng ating bayan.
Suportahan natin si BAYANI FERNANDO para lumaban na presidente.ACTION IS LOUDER THAN VOICE.Pinipilit niyang baguhin ang masamang kinaugalian na ng mga Pilipino.Mahirap man pero hindi siya sumusuko.Siya lang ang makakapagbago at makakalikha ng trabaho.COUNTRY OF SERVANT kung tawagin tayo ng mga banyaga.Hindi man natin matanggap pero iyon ang totoo.Saan ka man naroroon AMERICA,AUSTRALIA,EUROPE,MIDDLE EAST,ASIA AT PILIPINAS pare-pareho tayong mga alipin ng mga banyaga at alipin sa sariling bansa.Mahal kong mga kababayan.Ito na lang ang tanging naiiba sa lahat.Kaparehas nating maaaring kumain gamit ang sariling kamay.Makakain kahit walang plato.Kailangang mabawi natin ang mga yaman ng PILIPINAS.Siya lang ang mas higit sa mga kandidato at maniwala kayo madali nating mabubuwag ang tulad niya. Kapag siya ay nagkamali dahil hindi siya matandang pulitiko.SUPORTAHAN NATIN SI BAYANI FERNANDO PARA PRESIDENTE.
baGAY talaga si noynoy at mar roxas.


NOYNOY TAYO!!!

Walang Bahid ng katiwalian...

Kandidato ng Mamamayan....

NOYNOY AQUINO - MAR ROXAS

Dapat tularan....
Kayang mamuhay bilang isang ordinaryong mamamayan...
Walang karangyaan sa buhay...
Kung ano lang ang kaya...doon lang siya.....

KAY NOYNOY .... walang iwanan.....


ANO BA GUSTO NYONG KANDIDATO?

Guys we need to be specific we have only 2 opposition candidates that can fight for present admin right? If we want change to our country we just think it? It should come first into our own as an individual and responsible citizen! We need to support anyone in the office who’s capable to lead us into good governance! Now what you think?
Gibo- he is not serious to stop corruptions there is nothing from him but to follow the footstep of Gloria and the present situation of our countries as well.
Villar-he is allegedly involved in c5 scandal and even once he is not serious to offer himself to present any investigation but simply deny out of it! Did you think he invest millions for us out of nothing? Wow!
Erap- he is already in presidency but he has nothing to prove except of being an ex-convict and gambling lord.
Ebdane- oh no I do not think so!
Bayani Fernando- well, he has good track records as local executive but he is not winnable candidate and he is partly involved of present admin, so I am doubtful of him to be serious to stop corruptions in which we heard he has also partly involved sa suhulan sa MMFF fund.
So there is nothing can stay it closes to my choice! I will choose for Noy- and I challenge you all out here to express your sentiments against Noy- and I answer you all one by one word for word? And if anyone of you can give me enough reason for your Presidential choice I will go with you! Otherwise, fight me word for word to a debate to install a good one for hope and change of our nation!
Peace....

For it is Gods will that by doing good you should silence the ignorant talk of foolish men. 1 PETER 2:15

ANO BA GUSTO NYONG KANDIDATO?

Guys we need to be specific we have only 2 opposition candidates that can fight for present admin right? if we want change to our country just think it? they should come first into our own families and beind an individual! we need to support anyone in the office whose capable to lead us inti good governance! now what you think?
Gibo- he is not serious to stop corruptions there is nothing from him?
Villar-he is alledgely involved in c5 scandal and even once he is not serious to offer himself to present any investigation? did you think he invest millions for us out of nothing? wow!
Erap- he is already in presidency but he has nothing to proved except of being an ex-convict and gambling lord.
Ebdane- oh no i do not think so!
Bayani Fernando- well, he has good track records as local executive but he is not winable candidate and he is partly involved of present admin, so i am doubtful of him to be serious to stop corruptions in which we heard he has also partly involved sa suhulan sa MMFF fund.
So there is nothing can stay it close to my choice! I will choose for Noy- and i challenge you all out here to express your sentiments against Noy- and i answer you all one by one word for word? and if anyone of you can give me enough reason for your Presidential choice i will go with you! otherwise, fight me word for word! a debate to install a good one for hope and change of our nation!
peace....

For it is Gods will that by doing good you should silence the ignorant talk of foolish men. 1 PETER 2:15

Ugaling Pinoy

Ang masamang ugali ng Pinoy ay ang mapanghusga... pakiramdam nila sila lang ang pinakamagaling sa mundo pero hanggang salita lang. Ang mga Pinoy na nagmamagaling ay iyong mga Pinoy na wala namang nagagawa at naipapakitang kagalingan, nagtatago sa kayabangan at salita lamang. Bago kayo manghusga ng kapwa ninyo tingnan muna ninyo ang inyong mga sarili. Kaya ba ninyong mamuhay ng katulad ni Noynoy na kahit na kilalang mga asindero ang kanilang angkan ay hindi nagawa ni Noynoy mamuhay ng kasing garbo ng pamumuhay ng mga anak ng mga nag-daang Presidente tulad nila bongbong, imee, mikey, dado, jinggoy, jv at kung sino sino pa. Iyan ang kailangan ngayon ng bayan isang taong dapat pamarisan, hindi lahat ng bagay sa mundo ay kailangan tayong mamuhay na walang iniisip kung hindi ang mga materyal na bagay. Kung nagawa ni Noynoy na mamuhay ng simple kahit kilalang mayayaman ang kanyang mga kamg-anakan, nanatiling simple ang pamumuhay ni Noynoy. Kaya Noynoy Pa Rin at Huwaran ng bawa't mamamayan. Kay Noynoy magkakaroon tayo ng isang Pamahalaan ng mamamayan at hindi ng iilan. Patuloy tayong susuporta kay Noynoy hanggang siya ay maupo sa Malakanyang at walang iwanan. Huwag natin gawin ang ginawa natin noon na pagkatapos maupo ni Cory ay iniwanan natin siya at pinabayaan siyang paligiran ng mga buwaya at buwitre tulad nila Binay, Heherson Alvarez, Maceda, Romulo, na noon ay supporter daw ni Cory pagka-alis ni Cory sa puwesto ayon kumapit kung sino sino at nawala na ang prinsipyo sa buhay.


Ano Bang Hanap Niyo sa Kandidato?

Hindi sapat ang Sipag at Tiyaga, Galing at Talino, ang pagiging "pare" ng bayan, o kung anupaman. Ang pinakamahalaga sa bansa natin ngayon eh yung WALANG BAHID NG ANOMALYA O KORAPSYON!!! At yung maasahan mo na may konsensya. Sino sa ibang kandidato ang ganito??? si GT natawa pa nung tinanong siya if he will pursue graft and corruption charges against GMA.


KANDIDATO BA ANG PROBLEMA O BOTANTE?

ndi rin bago sa atin ang nangyayari sa gobyerno at sa pang araw araw natin. ang kulang satin ay faith in God and faith sa kandidato. Instead of looking at the bad side, look on the good sides. Tinitignan natin ang bad side, tapos we try to reach back sa sinisira natin. why not look on the good side and sabayan natin ang plataporma nya.

Like in the Book of Judge. lagi nakakaligtaan ng Israel ang magandang ginagwa sakinla ng Panginoon, bumabalik sila sa mga katiwalian at masamang gawain. naghimok pa sila ng mga palpak na leader. nung subsob na sila, lumapit ilot sa Dyos. Tinulungnan muli sila at sinagip. makalipas ang ilang taon ganun ulit ang ginawa ng Israel.

Parang tayo, maghihirang ng bagong pinuno. pagnakaupo na puro tayo reklamo at katiwalian lang nakikita natin. Sana sa sususnod na presidente, tulungan natin sya.

Pero, ndi ko sinabi na supportahan natin ang kasalukuyang gobyerno. Wala n kasing pagasa ang kasalukuyang gobyerno eh.

Have faith to the Lord, tuturo nya ang tama sa atin. God Bless to all.



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