Woman falls to her death in SM Southmall

Posted at 04/10/2012 6:23 PM | Updated as of 04/11/2012 6:58 AM

MANILA, Philippines -- A woman reportedly jumped from the third floor of SM Southmall in Las Piñas this afternoon, hours after another SM mall trended on social media.

According to SM Southmall management, a customer and a mall security guard tried to stop the woman from jumping, but were not successful. She was brought to a nearby hospital, but was pronounced dead on arrival.

The woman was estimated by investigators to be around 30-40 years old. Her identity remains unknown, as no means of identification were found on her person.

The police have been advised of the incident.

According to twitter user @izzylovesmae, the mall management managed to immediately clear the area where the woman fell to her death.