Soon on Metro Manila roads: Billboard 'gardens'
MANILA – Outdoor billboard structures in Metro Manila will soon have “gardens” as part of the requirement of a Magna Carta signed by the Metropolitan Manila Development Authority (MMDA) and outdoor advertisers.
Under the Metro Manila Outdoor Media Magna Carta, billboards will be required to allot 1/6 or 30 percent of its total area for a landscape or “vertical garden.”
Two full-grown sustainable trees are also required to be planted and maintained within the setback areas of billboard structures.
New guidelines in advertising signs and structures also include a 216-square-meter limitation.
Signs and structures along EDSA, C-5, and Commonwealth Ave. should have a minimum height of 24 meters and maximum of 36 meters from the ground.
Height limit for all other areas in Metro Manila, meanwhile, shall be determined by the local government unit within its jurisdiction. Billboards are not allowed to obstruct traffic signs and landscapes.
The Magna Carta was finalized after almost a year of talks between the MMDA and stakeholders of the outdoor media industry.
“This document is another milestone towards the achievement of MMDA’s vision of a safe, pleasant, and better Metro Manila,” MMDA Chairman Francis Tolentino said in a statement.
Tolentino thanked the signatories to the Magna Carta, which he said is a “manifestation of their genuine social corporate responsibility.”
The signatories include officials of the Philippine Association of National Advertisers (PANA), Association of Accredited Advertising Agencies (4As), Media Specialists Association of the Philippines (MSAP), Adboard, and Outdoor Advertising Association of the Philippines (OAAP).