The outlook for Philippine tourism looks promising after it received a string of good publicity from online and print media, boosting the country’s profile at the start of 2010.

Following its inclusion in the “25 Best New Travel Destinations in the World” in National Geographic magazine, the Philippines was again featured in 3 other publications, namely: Selling Long Haul Magazine, TIME Asia, and CNNgo.com.

"The wave of publicity helps usher in a good year for tourism. The optimism of the foreign media reinforces our image as a desirable destination," said Tourism Secretary Ace Durano, in a statement released by the Department of Tourism.

"Fascinating"

The January issue of Selling Long Haul magazine, a trade publication for the travel industry in Britain and Ireland, features the Philippines alongside popular destinations like Bali, New Zealand and Bermuda.

In a 3-page article, the magazine recommends the Philippines for its "fascinating mix of Asian and western culture, pristine powdery beaches and stunning landscapes."

It lists a number of attractions that may appeal to travelers, including the cosmopolitan lifestyles of Manila and Cebu, the colonialism of Vigan, the adventures of Palawan, and the beauty of Taal, Mayon, and Chocolate Hills.

The monthly magazine also highlights the Philippines as one of the best destinations for bird watching and diving.

"Beguiling"

Manila is described as "beguiling and reinvigorating for even the most world-weary" in the January issue of TIME Asia, one of the most respected publications in the world.

The 3-page feature also lists a number of attractions in the capital city, including the historic district of Intramuros, cultural museums, local delicacies, music venues, and souvenir shops.

It also recommends an out-of-town trip to the beaches and farms of El Nido in the island of Palawan.

A must experience

The Philippines is included twice in the list of ‘52 Best Weekends of 2010’, created by CNNgo.com as a travel guide for every weekend of the year.

The travel website, part of the CNN group, recommends the Philippines for the Boracay International Funboard Cup in January, and the nationwide Christmas celebrations in December.

It highlights the Boracay event as one of the biggest windsurfing competitions in the world, attracting travelers and enthusiasts to the island, besides the beaches, culture, and water sports on offer.

It also considers the Philippine Yuletide season as the world's longest Christmas celebration, an experience not to be missed. It focuses on the Filipino spirit that creates a positive atmosphere, particularly at this time, as demonstrated by jolly carolers, elaborate festive decorations, social gatherings and special events, as well as through warm and friendly hospitality.

The compilation includes other interesting events in destinations like Australia, Japan, Nepal, Canada and Hong Kong.

Good Publicity

The Department of Tourism expects more travelers to visit the Philippines following the renewed interest it has received from the media. They hope to build from the good publicity and continue to promote the country through advertising, special offers, trade shows, and cultural programs.

They also believe that the country is ready to cater for more travelers, and are encouraging all Filipinos to help in raising its profile around the globe.

Secretary Durano explains: “The entire industry is more than ready to accommodate the influx of guests. We urge all Filipinos, not just the media, to commit themselves to uplifting the country’s identity to the international community.”