In the light of advocacy journalism, ABS-CBN anchors speak on behalf of an issue or on behalf of another, giving a face and a voice to those who need to be heard. It is a social awareness program that advocates concrete action on current issues.
In its award-winning documentaries, Krusada promotes good governance, public transparency and accountability. It airs every Thursday (9:15 PM on DZMM TeleRadyo, after Bandila on Channel 2) and Saturday (1:30 PM on ANC). It is also aired internationally via The Filipino Channel (TFC).
Noli De Castro, Ces Drilon, Karen Davila, Henry Omaga-Diaz, Julius Babao, Abner Mercado, Tony Velasquez, Dyan Castillejo, Alvin Elchico, Gus Abelgas, Kim Atienza, Tina Monzon-Palma, Bernadette Sembrano, Charie Villa and Jorge Cariño are veteran broadcast journalists who bring to light the pressing and most sensitive issues affecting the country.
Krusada's first story on executive clemency and sole entry titled "Laya" (Freedom) by Abner Mercado won a Bronze World Medal in the Social Issues/Current Events Category of the 2012 New York Festivals last April 18.
Ging Reyes, head of ABS-CBN News and Current Affairs Division, stressed that Abner's winning documentary reaffirms what Krusada is all about.
"Krusada does not just feature stories about people's lives. The journalists of 'Krusada,' stand up for those who don't have a voice, for those who suffer, and to provoke powerful and influential people to do something for the benefit of the majority," said Reyes on abs-cbnNEWS.com.
KRUSADA's pilot episode aired on December 9, 2010.