Sony Ericsson holds video contest for Pinoy kids

MANILA, Philippines - A Filipino child will get a once in a lifetime “football” experience as Sony Ericsson opens a video competition that will bring RP’s first FIFA flag bearer to one of the World Cup matches in July.

This marks the first time the Philippines will participate in one of the world’s biggest sporting events.

The competition challenges Filipino children 10 to 16 years of age to creatively answer in a 30- to 60-second video the question: “Why I deserve to win the Sony Ericsson Search for the FIFA World Cup™ flag bearer.”

Participants may act, dance, illustrate, sing or perform their reasons on the video. They may show off their best football moves, get family and friends and play around, do fancy footwork or even put on some Shakespeare to impress the judges.

According to Sony Ericsson, contestants can submit as many entries as they want. Video entries are accepted www.clickthecity/sonyericssonfifa until March 5, 2010.

Starting March 8, 2010, the entrees will be shortlisted to 5 videos for a final round of voting. The 5 finalists will each win the Sony Ericsson Kita.

Sony Ericsson will let the public decide which child should carry the FIFA flag.

The winner will be announced on March 26, 2010.

“Sony Ericsson was designated an official FIFA World Cup™ partner in 2008, allowing us this tremendous opportunity to participate in this unique way. This will be the first time for the Philippines to participate in a FIFA World Cup™ event so we are inviting Filipino children to try out and give it their best,” said Dennis Manzano, Sony Ericsson General Manager, in a statement.

The winner, together with his guardian, will fly to South Africa complete with hotel accommodations and pocket money. The winner will walk the pitch with other young flag bearers in the semifinals and watch a thrilling World Cup semis match live.