Despite loss, Bradley's value increased: Arum

Posted at 04/15/14 7:10 PM

American boxer Timothy Bradley Jr. may have lost for the first time in his career, but his value as a boxer increased, according to Top Rank chief executive Bob Arum.

Bradley lost in his rematch against Manny Pacquiao last weekend in Las Vegas, dropping the WBO welterweight belt as the "Pacman" took home a wide points victory.

But Arum was quick to assure Bradley that his value as a boxer did not take a hit.

"The value of Timothy Bradley tonight, even though he lost, did not go down. It went up," Arum said in the post-fight press conference. "Everybody who follows boxing is gonna want to see Tim Bradley’s next fight."

This is because of Bradley’s decision to slug it out with Pacquiao instead of boxing clinically, which made for a more entertaining fight, explained Arum.

"The Bradley that fought Pacquiao the first time is not the Bradley who fought him tonight," Arum said. "This was Bradley who was very, very confident."

Arum believes the American’s two tough fights in 2013 – against Ruslan Provodnikov in March and Juan Manuel Marquez in October – went a long way in boosting his confidence.

"He realized something. A bulb went off in his head,"” Arum said of Bradley. "'Yeah, I can go in a ring, stick it out, and try to win a decision, but if I go into the ring and give the fans an entertaining fight, then win or lose, my value goes up.'"

Bradley, for his part, only said he hopes the fans at the MGM Grand Garden Arena enjoyed the bout.

"I fought a courageous fight," he said. "I stood there, exchanged with him. We had some good exchanges. I went for the knockout. I was going for the knockout, everybody saw it. Hopefully, it was an entertaining fight for the fans."

View more