Yahoo Philippines on Wednesday launched Yahoo! Mobile, an open and highly-personalized mobile starting point to the Internet, on both the mobile Web and as an Apple iPhone app, allowing consumers to discover, stay connected and stay informed through their mobile devices. 
 
Announced at Mobile World Congress* in February, Yahoo! Mobile for the Web is now available across more than 300 devices with HTML-enabled mobile browsers by visiting http://ph.new.m.yahoo.com, while the Yahoo! Mobile iPhone app is now available in the Apple iPhone App Store. 

Both are currently available in eight countries across Europe, Asia and the Americas, including the U.S., Canada, the U.K., Germany, France, India, Indonesia and the Philippines.

“Consumers around the globe are demanding compelling mobile Internet services that offer increased personalization,” said David Ko, senior vice president, Yahoo! Mobile. “To further capitalize on the market potential and continue our mobile leadership, we created Yahoo! Mobile, a dynamic starting point enabling consumers to discover the world around them, stay connected through a variety of communication services, and customize content to define their Internet experience on mobile devices.”
 
With a feature-rich design and interactivity that maximizes the capabilities of today's mobile devices, Yahoo! Mobile offers an open environment within which consumers can bring together their favorite content and services from across the Internet. Consumers can now make their Internet experience on mobile personally relevant through the ability to:
·         Discover: via results from Yahoo!'s award-winning mobile search and editor-selected content;
·         Stay Connected: through access to email and social network accounts from the most popular Web providers, as well as instant messaging, address book and calendar tools;
·         Stay Informed: by bringing together favorite content - websites, sports teams, news sources, RSS feeds, weather, stocks, horoscopes and more - into a single location.
 
Yahoo! Mobile for Web will feature display advertising from leading brands. Consumers can interact with these rich media ads through functions such as send to a friend, locate a dealer, clicking to call the advertiser directly or the ability to learn more information about the advertiser's offer. With some of the highest quality inventory available and a highly-engaged user base, Yahoo! is focused on creating scale for advertisers by helping them reach their targeted audience wherever they are.