What will you do if the only customer of your multimillion-peso business says his company can do without you? This Wednesday on ‘Probe Profiles,’ Cheche Lazaro gets the answer from Dr. Cecilio K. Pedro, a businessman who turned adversity into opportunity.

In a one-on-one interview, Dr. Pedro recounts his humble beginnings and his life-altering experience as a discarded supplier for a multinational toothpaste brand. Looking back at the day he was told that the company no longer needed his goods, Dr. Pedro shares his gung-ho approach to business as he turned the death of his multimillion-peso firm into the birth of a small wholly Filipino-owned toothpaste company—Lamoiyan Corp., makers of Hapee toothpaste—that dared to compete with the giants in the industry .

In a field where the bottomline is the common yardstick of success, Dr. Pedro imparts lessons on how to keep a business thriving while treading the thin line between profitability and social responsibility.

Get ready to learn Dr. Pedro’s formula for success on Wednesday, August 19, on ‘Probe Profiles’ after ‘Bandila’ on ABS-CBN. ‘Probe Profiles’ is replayed Fridays at 3 a.m. and Sundays at 1:30 p.m. on the ABS-CBN News Channel. The episodes may also be viewed for free on Probe’s official website, www.probetv.com.