Social responsibility helps business be more accountable
Corporate reputation is a company's most important asset. Companies recognize corporate social responsibility (CSR) to help business become more accountable and transparent to their stakeholders and to the world at large.
ANC's Coco Alcuaz talks to Sonny Carpio, chairman of the League of Corporate Foundations, which created a corporate social responsibility institute aimed at promoting the practice of CSR.
Jollibee Foundation executive director Gisela Tiongson also explains their CSR programs. - Business Nightly, ANC, July 4, 2012