ADB taps Sesame Street's Grover, Elmo for road safety campaign

Posted at 11/08/12 11:50 AM
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At least 50 road accidents are estimated to happen every day. In a bid to reduce the number of road deaths, the Asian Development Bank is tapping Sesame Street characters to help spread the word on road safety. Lois Calderon reports. Mornings@ANC, November 8, 2012