Call Center Catch-22 - Adel Gabot

Posted at 08/19/2009 12:23 AM | Updated as of 08/19/2009 1:24 PM

In recent tech history, there hasn’t been a more liberating gadget than the USB modem internet dongle.

It’s finally allowed the regular Juan to cut the umbilical internet network cord and wander with his laptop, even way beyond the comfort zone of the wifi router at home and still remain online anywhere. Today’s HDMA speeds practically make this kind of surfing indistinguishable from surfing on a wired connection. The unprecedented freedom it allows us to update our FaceBook page from the backseat of the car in heavy traffic, or amidst the mayhem of the mall food court with near impunity is incredible.

But it’s a double–edged sword; the reasonably equipped 21st century drone now has no more feasible and defensible way to dodge responsibilities. No more excuses. You can write that report your boss is demanding and send it in from the department store’s toilet stall if you had to, thanks to that dongle.

Unless of course you run out of prepaid load, and even if you wanted to reload your account, the service won’t take your money. This highly improbable incident happened to me last week, courtesy of poorly designed customer-service procedures and a dead-end call center setup from one telco.

I got myself a SmartBro dongle soon after the launch of the service at an expensive rate (nearly twice the price today; rates usually plummet soon after launch). Just like a cell phone, you can keep using it as long as it has credit, and you just need to top it off by transferring load at the store, or by buying a card and loading it up.

Last Tuesday, my SmartBro dongle ran out of credit and promptly quit working, which usually happens during times I need it the most, like sending an important file to the boss. No sweat, I thought. I got myself a P500 Smart Buddy card from a store and tried to reload the account from my postpaid Smart number. I got thwarted each time and got a message that the PIN was invalid. Which was ridiculous, because I had just scratched off the backing from the card number with a coin and the grit was still fresh on my desk. Of course it was valid.

So I figured I needed to go call the Simply Amazing World of Smart at 888-1111, go through the tedious button-mashing until I found a human I could talk to. The human I found said the long and short of it was I had to verify the status of the PIN. And to do that I needed to call a different number for Smart Bro – 672-7277.

Fine. With patience, I wade through all the prompts at that number. Many minutes later the robot voice tells me to enter my SmartBro number. I do, then I am told in order to proceed from there, I have to enter my TPIN, or Telephone PIN, and that in the event I did not have one, to please go to the website at http://smart.com.ph/connect, register and make one, then come back and enter my TPIN.

TPIN? WTH? If I could get online to make a TPIN, I wouldn’t be calling them in the first place, would I?

So lemme get it straight: to confirm the status of my load’s PIN so I can l finally load up my account and go online, I first need to go online somehow to their site, make me a TPIN so I could call the number again, sort out my Load PIN’s status from their customer service so I can finally get the account reloaded and get online. It’s the 21st century version of Catch-22, that curious situation of self-defeating logic first described by Joseph Heller.

Before I get hot under the collar I try the saner approach of trying to pin down another human again from the Simply Amazing World of Smart and see if I can explain my dilemma and get somewhere. The number they sent me to was no help, because the predetermined prompts all lead to automated replies and had no human option, so I went back to the first number I called (where I was at least able to talk to a human) to tell them their advice just sent me to one of the outer rings of Hell.

Back at the old number, the new human patiently listens to my predicament, and then cheerfully says I have to verify the PIN status at the SMARTBRO number, (which was what their first advice had been). I tell them (again) where that led me, and why I was back here, so was there any number I could call that wasn’t automated? He puts me on hold for a few minutes and come back and tells me I had to call the SMARTBRO number.

I tell the human about the TPIN problem, and the human says that is the only way to get to the PIN verification portion. Helpfully, he suggests that when I get online to get my TPIN, I could go ahead and check the status of my load from the website, which was one of the convenient features of the site.

Trying not to expire from apoplexy, I ask to be transferred to a supervisor or a manager or the head of their call center or someone that can think for himself and not be confined to a preset page of answers on a computer screen. No, there is no person they could transfer me to from where they were. OK, fine. Did they have the trunkline of the Smart Mothership? Maybe I could call them? No, sir, we can’t give you that number.

Holy crap! I figured it out! I was in an inner Circle now. And apparently, there was nowhere else to go from here. So there I was; an hour wasted on the phone talking with robots and useless humans, with P500 of credit, a laptop and an expensive USB HSPA modem I can’t use, and I still couldn’t get online to send my file to my boss if my life depended on it.

What a brave new world we live in! Simply amazing! 


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4 comments

Tactics

@Rheynium

It depends on the call center. You cannot generalize that. Agents have SOPs to follow. I also worked before in a call center wherein I was involved in a technical support account. Based on my experience, we didn't treat our customers like that. We are always advised to escalate the call to a supervisor if the customer requests for one. Hence, we cannot say that this is merely due to the hard headedness of the Agent handling the call (despite and in spite of it happening in reality), for all we know, the agent himself is just trying to follow the process. Based on your comment, you could have provided a deeper understanding of the situation, rather than a shallow one, considering you are from a call center before.

@Adel

These things happen. As expected, it is common with companies based here. It is something that I am really dismayed at. In most international call centers (quality call centers, like those that I know) they have a different way of handling customer issues like the one that you presented. The problem is clearly not agent based as the previous person commented, but rather it is system based. There are systems (with specifics to quality on how to handle a call) where the agent is first advised not to escalate the call. There are specifics also that refer to the agent to escalate provided certain conditions are met. These clear boils down to the customer service protocols of the company where you experience that. Too bad, it happens to be one that belongs to the Philippines. The system of customer service should really be revised in our country considering we do so well in this field internationally. We should be applying this in our country, let alone let foreigners enjoy our hospitality but our fellow countrymen receiving just meager service. Nice article by the way. =)


Call Center Catch-22

Hi folks!

I'm currently working in a call center and i would just like to give my opinion sa topic na toh...

adel: but the point is there was no help to be had, when it was needed, which is the whole point of customer service, right?

Exactly. When I worked in the operations before, when a customer asked for a sup or manager what I used to do was to advise the customer that we don't have sups or managers around kahit meron(take note kumita toh mga 6months ko ring ginawa to sa 13month na stay ko sa operations, and as per adel's experience, kumikita pa din)...in the long run, i realized hindi na tama na i don't transfer customer to sup or manager when a customer asked for one...we follow SOP where we need to handle the case first if we can...pero pag pissed na ang customer at nanghingi ng sup or manager wala ka na magawa but to transfer the customer...

meron talagang mga ahente na matigas ang ulo...dapat di sila nagtatrabaho as CS Rep kung ganon din lang na di nila kaya mag assist(the reason why they are there and what they are paid for)...

payo lang...the next time a call center agent refused to escalate the call, get his/her name and ID # then have it reported...since di ka niya ililipat sa sup, call the # again and asked the next agent to transfer you to a sup kasi may complain ka...all calls are being recorded kaya di sila pwed magrefuse na ilipat ka sa sup or else lagot sila...


Hi Luke. Thanks for

Hi Luke. Thanks for replying.

Forgive the typo. It's supposed to read HSPA. I'll have the guys sort it out.

Yes, in the aftermath I eventually found out I did buy the wrong card, but the point is there was no help to be had, when it was needed, which is the whole point of customer service, right? And more to the point, what was available was confusing and self-defeating. I hope they can improve it.

A closed mouth gathers no feet.

Smart Prepaids

I think you purchased the wrong prepaid card. My understanding is that 'Smart Bro' prepaid card is separate from 'Smart Buddy' prepaid. You should get the 'Smart Bro' instead of 'Smart Buddy'.

Also, what is an HDMA speed?



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